CPA | Internet Marketing Industry

Posted by Ruben Ricart in Article Marketing, Bum Marketing, CPA, CPC, Monetizing, PPC on 12 3rd, 2008 | 3 Comments

What is Internet Marketing? I always like to start my articles up this way because its important that we remember the definition of this term, If you are here because you are an online marketer trying to build an online business then its crucial that you always remember what the term means and why you are pursuing this industry - its about profit, and monetizing everything that you do online, in an ethical way of course.

There are Thousands of terms to remember in this industry and below we will learn about two or three of them, but I am going to give you some pretty solid advice that I hope you take to heart - don’t overwhelm yourself with trying to learn everything right away - you are about to learn about one way of monetizing and building one leg of your Internet Marketing business so once you have mastered the below you can go ahead and learn about the rest but before I go on explaining what CPA is and how you can make money using this method, its important that you remember three main factors that will carry you throughout this online marketing journey - Plan, Focus, Determination, Perserverance, and Passion without these traits you will fail at achieving the ultimate goal.

Remember that its important that you try not to skim through this article as it is crucial that each of you understand the bullet points below if you wish to learn about this method of monetizing your online business.

Defining the term CPA in Online Marketing
(In case you were wondering No it doesn’t stand for certified public accountant)

The term CPA (”Cost per Action” or “Cost per Acquisition”) in Internet Marketing is an acronym used to define an online marketing payment model which requires that a user performs an actual action such as a registration or sale before you as an online marketer can be eligible for earnings.

Defining the Term PPC and CPC in Online Marketing

The Term PPC (Pay per Click) in the Online Marketing industry is another acronym that is commonly used, Marketingterms.com refers to PPC as an “Online advertising payment model in which payment is based solely on qualifying click-throughs”. What does this actually mean?

It depends which side of the bar you’re standing on. If you are an advertiser this means that you would use CPC “Cost Per Click” and you would use a program like Google Adwords to create an advertiser campaign where you would set your cost per click - meaning that you will set how much you will pay the webmasters using Google Adsense in your particular niche or market for one click of keywords related to your product.

If you are using PPC It means that if you as an Online Marketer are running a program like Chitika, Adsense, Kontera or any similar program you will be paid for the actual “clicks” that the users execute, for instance, if a click is worth $10.00 and you have a web page up on a particular topic, and while one of your guest are browsing your sites they happen to click on an AD related to the topic of your web page, and this the AD program is paying $10.00 per click then you just earned $10.00 just for peaking that persons interest in that particular AD.

These are just basic definitions written especially for those new Online Marketers that are still trying to figure out what the terms above stand for. I hope you learned something today, and keep those terms in mind because its only a matter of time before you run into them again.

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