Search Engines - SEO
SEO (Search Engine Optimization) is the method used when building websites or while running them that help the search engines to archive the sites in high position within the search engine result pages. There are various ways to optimize a site and each and every day these methods become a bit more dynamic and interesting based on how social media and online marketing evolve.
I know everyone has different views on search engine optimization - it’s become a bit complicated with so many ideas on what is ethical and what is not ethical in the search engine game - I guess the simplest way to think of an ethical SEO technique is to always keep the user in mind. If you optimize keeping people in mind across the board then your employing a white hat search engine optimization strategy and the search engines will probably rank you well.
If your hoping to trick and cheat the search engines by spamming, and building web pages for the sake of links while damaging the users online experience then your probably employing black hat SEO techniques.
When you think of SEO you have to look at what you have (Your Site) and figure out: where you want it to be in the search engines,What keywords do you want to target?, What is your competition? among a few other criteria you need to follow. Once you’ve determined the answers to these questions then you have to follow a plan to get yourself there.
I’ve launched a few sites and for each one of them I’ve always employed some sort of search engine optimizing technique. My main goal for every site I launch is to land my links within the first three pages of the SERP’s(Search Engine Result Pages) and that should be your goal as well.
SEO is an extensive and continuously growing strategy but here are a few things you should focus on from an SEO perspective while building, launching and running your site.
Domain Names
It’s very important that you choose a good domain name; the best way to choose the appropriate domain name is choose something that is fairly easy to remember, it’s keyword relevant(make sure your main keyword is somewhere in the domain name), and finally make sure it’s easy to remember.
Keywords
Keywords are the meat and potatoes that surround search engine optimizing. They determine your ranking in the results therefore its important to keep in mind that choosing appropriate keywords is a crucial step in any SEO process.
Content Optimizing
Just like choosing the right keywords is important, dropping them on your pages at a decent frequency is one of the most important elements of SEO - this is what helps the search engines determine that your site is relevant and relates to the keywords your attempting to rank well on.
Link Building
Think of the days when you were in high school, the popular kids got the most attention out of all the students in the school. Search Engines kind of work in the same way; Search Engines will judge and rank your site based on all of the SEO elements above but the amount of quality inbound and outbound links to and from your site will help them to determine that you should be high on the search engine ranks.
The idea behind this concept is that if you have a good amount of good quality links to your website then your blog/site/content must be important within that niche. The end result and winning prize - a great rank in the results.
Do you Optimize your site for the search engines and if so how do you accomplish your SEO Goals?
for those that had no idea about SEO and have learned some basic principles behind it, it’s time to SEO the crap out of your site so that you may rank fairly well in the search engine results. Good Luck!
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Search engines are such a valuable way to get traffic to your website. If you aren’t leveraging the traffic you could be receiving, your doing it wrong. Good post, thanks for sharing.
Pleased to hear you’ve liked the post - without search engines and the right search engine optimizing strategies in mind, sites won’t really have a chance to improve visibility on the net….looking forward to more of your comments.